Goal management: what it is and how to define it

Goal management is an action to control and monitor corporate strategy, in addition to the indicators and processes that generate results in an organization. To achieve this, the team and leaders need to be aligned with the company's strategic planning and vision. This act is done to ensure that the objectives and results foreseen in business management are achieved, whether for success in a seasonal or long-term goal. Understand what goal management is and how it will make your results solid and scalable based on a modus operandi described in this article. Check out this article: What are goals? What is goal management? Importance of goal management How to manage goals Conclusion What are goals? Goals are achievable goals that we have within companies, determined by a period of time.



In a corporate strategy, goals are set based on objectives – which tend to be broader and direct the company to its destination, where it intends to reach. Goals quantify the results of actions developed to achieve objectives, being more specific. In a simple example, we can think of the dbtodata.com following scenario: Objective of company X: To be a reference in customer service. Goal 1: Reach a 70% satisfaction level in online services in three months; Goal 2: Be recognized by the market and consultancies as a reference in Customer Experience within two years. But, how can you manage these elements in a connected way? We will explain below, follow along.







Goal management is the action of planning, executing and monitoring goals in a corporate strategy, efficiently managing the necessary resources (human capital, finances and time) to achieve a company's strategic objectives . In more detail, goal management needs to be close to three main fronts: Human capital : the people responsible for processes, that is, the professionals who make up the organization; The financial, technological resources and tools necessary to achieve the goals – foreseen in the company’s planning; The time to be used in carrying out each strategic action to achieve the goals. Among several possible methods for managing goals are OKRs . OKR is an agile methodology (which we can also call a framework) for managing goals. Its composition is simple and practical to implement: the company determines its strategic objectives and defines key results to be achieved.